Module 2. These templates are not intended to replace or constrain BU strategic thinking and should be adapted to reflect a particular BU's sectoral context as required Business Unit Strategic Planning Process. It is also termed as SBU which is an important part of a parent company. First mover advantage, Porter's 5 Forces, SWOT, competitive advantage, bargaining power of suppliers seeks to steer and align the company with its main objectives. We bring privileged insights into these data, enabling you to calibrate the odds of your success and put your money where your strategy is. 2. People create and sustain change. The purpose of the FPMS is to provide a framework for an accountable officer of a department or statutory body to develop and implement systems, practices and controls for the efficient and effective financial and performance management of the department or statutory body. A strategy is a framework for action; it channels all programmes and activities according to the defined goals, often in the form of a plan. Figure 3: Strategic planning process within a business unit (adapted from Kotler & Keller, 2009). P1 Apply appropriate framework to analyse Macro environment to given organisation. Select topics and stay current with our latest insights. How to Align Business Unit Strategy with Corporate Strategy. To help executives assess the strength of their strategies, we have condensed the many ideas about strategy into ten core principles—our 10 Timeless Tests of Strategy. Establish sense of urgency If corporate strategy is about determining the optimal allocation of capital across a portfolio of strategic business units, the role of business strategy is to deploy that capital to drive growth, generate value, and create sustainable competitive advantage—in other words, to put it to work in the business, in the most effective way possible. Business strategy equips the top management with an integrated framework, to discover, analyse and exploit beneficial opportunities, to sense and meet potential threats, to make optimum use of resources and strengths, to counterbalance weakness. The figure shows the flow of the business unit level strategy process. We support you to frame the decisions, interrogate why you create value, forecast a range of alternative futures, test potential pathways, choose a coherent approach, commit by allocating resources, and position your company to consistently evolve its strategy over time as you learn more. Create Guiding coalition According to this framework, when these elements are present, companies are usually more successful at strategy implementation. collaboration with select social media and trusted analytics partners We support business leaders on bold strategic journeys, grounded in unparalleled empirical and social insights, to beat the market. Michael Porter's Five Forces - According to Wikipedia, Porter's 5 forces analysis is a framework for the industry analysis and business strategy development developed by Michael Porter of Harvard Business School in 1979 . Here, the aim is the highest-level business objective: earn, sustain, and grow profits. Because a comprehensive strategy must also help a parent company win in the market for corporate control—where business units themselves are bought, sold, spun off, and taken private—we have developed an analytical tool called the market-activated corporate strategy (MACS) framework. You can use these tests to measure the effectiveness of your strategy and define what market-beating strategy looks like for you. Leaders will be active participants, working hard to bust their own myths and grapple with the issues so they can commit to new approaches. It should track trends and important developments and any related opportunities and threats. We use cookies essential for this site to function well. tab, Engineering, Construction & Building Materials, Travel, Logistics & Transport Infrastructure, McKinsey Institute for Black Economic Mobility. Strategic business unit is an autonomous division of a big company that operates as a fully independent entity. Because every organization has different needs, the Strategic Leadership Workshop and the Applied Strategic Thinking Workshop are available in a variety of learning formats designed to fit your needs. In this video interview, McKinsey's Chris Bradley and Angus Dawson explain how strategic thought has evolved and where it is headed. Our flagship business publication has been defining and informing the senior-management agenda since 1964. Your top team won't be bystanders. This brought clarity to different combinations of choices. Imagine the possibilities if everyone in your organization devoted a little extra discretionary effort and thought to the future, to how to achieve the future he or she needs and wants.”, “Moving the strategic needle on some longer term opportunities does take good strategic leadership, alignment, and communication throughout the organization. Flip the odds. Each function contributes extremely important value to the primary corporate business strategy and strategy needs to be part of everyone’s responsibilities. Read all CFI articles and resources on business and corporate strategy, important concepts for financial analysts to incorporate in their financial modeling and analysis. Business unit strategy. OGSM is an acronym that stands for Objective, Goals, Strategies, and Measures. The corporate communication strategy framework is not written in stone. “Think about a whole army of people being more strategic, not just the generals. If there’s no incentive to change, there will be no... 2. Examining how strategies are created, implemented, and executed is a relatively recent practice. A business unit is an organizational entity with its own unique mission, set of competitors, and industry. By definition, a business unit (also referred to as a department, division, or functional area) is a part of a company or organization that represents a specific business function and is part of a firm’s value chain of activities (like accounting, human resources, marketing, sales, purchasing, manufacturing, etc.). SBUs typically have a discrete marketing plan, analysis of competition, and marketing campaign, even though they may be part of a larger business entity. Business Unit Strategies 183 A fter a firm’s top managers have settled on a corporate-level strategy, focus shifts to how the firm’s business unit(s) should compete. Each function contributes extremely important value to the primary corporate business strategy and strategy needs to be part of everyone’s responsibilities. Our experience is unmatched. What is a Strategy Framework . These subsidiaries are essentially clones of the home operations, since the business model and its success recipe are simply copied and pasted abroad. Press enter to select and open the results on a new page. A 5-year framework can't adapt at the pace our rapidly changing world demands. Definition of an SBU. Strategy is about making choices that uniquely position an organization to win against the competition. The objective of these templates is to provide completeness and consistency of Business Unit (BU) strategic plan submissions. This will give you clues about how the broader organization is adapting and shifting and help you develop your own strategic program before you are even asked.”. We strive to provide individuals with disabilities equal access to our website. Business unit strategy is created by the leader of each unit, and revolves around how the corporate strategy is put into action. Please email us at: McKinsey Insights - Get our latest thinking on your iPhone, iPad, or Android device. Strategy frameworks-and-models 1. It is the backbone of the business as it is the roadmap which leads to the desired goals. Disruption is nothing new—think about how PCs replaced mainframes or how mini-mills upended the giants of American steel in the 1970s. -, Use minimal essential The business strategy focuses on competing successfully in the market place with other firms. The business unit level is a unit specific strategy which differs for different units of the business. At the top sits the firm's overall (or generic) business strategy. Definition: Strategic business unit (SBU) An ideal strategic planning process within a business unit is presented below. Analysis of strategic capabilities using the VRIO/VRIN framework. SWOT analysis Who is leading this adventure? Executives create the corporate strategy, which determines the company’s lines of business. The true test of any concept is how others ultimately grasp … It also addresses how business units can work together to increase efficiency. Our strategy-setting process is a six-step journey rooted in … hereLearn more about cookies, Opens in new This involves harnessing the empirical revolution to understand your company's endowment—its size, level of productivity, and capital structure—as well as the trends you are exposed to and the big moves you can make to shift your position. We help companies meet this challenge by facilitating candid, deliberate conversations about key choices, supported by intuitive frameworks and proprietary analysis. We present a conceptual framework to separate and relate business model and strategy. CMOE helps organizations world-wide become more proficient at setting strategy and thinking strategically throughout the organization: at the corporate level, the business unit level, and the individual contributor level. 6 Overview: key elements of commercialisation reform No longer is strategy the sole responsibility of senior leaders. It’s a strategic approach to innovation from the inside out that provides a way to act on new ideas. Unlike corporate strategy which focuses on the entire organization, comprising of various business units or divisions. When it comes to strategy, each business unit has a role to play. Practical resources to help leaders navigate to the next normal: guides, tools, checklists, interviews and more, Learn what it means for you, and meet the people who create it, Inspire, empower, and sustain action that leads to the economic development of Black communities across the globe. But very often managers overreach. ... and business unit. Every function should strive to achieve better alignment across the business, both in the short term and farther out.”, “Regardless of where you sit in the organization, your job is to sort through all of the signals you receive. Goal: Understand the short to long-term plans as the business leader sees it,... 3. Please use UP and DOWN arrow keys to review autocomplete results. tab. It doesn’t matter if you are a leader or an individual contributor: you have to know how to work strategically in order to help move the corporate strategic plan along. Our strategy-setting process is a six-step journey rooted in … As such, each business unit must develop its own business unit strategy framework that will define how it will fulfill its part of the primary corporate strategy and make distinct, value-added contribution to the organization’s long-term success. Any fault in this roadmap can result in the business getting lost in the crowd of overwhelming competitors. The success of a business is measured by its operations and the strategies utilised for achieving the goals and objectives. The most important place to start is to align business strategy with data strategy, for example: Example: Business Strategy drives Data Strategy “I want to switch to all online sales of our product. The Strategic Framework. Our new empirical approach to strategy offers you a bolder path to making big moves. Business strategy is concerned with a particular unit or division. That's why we have a proven method to work with our clients on a strategy journey. Learn about Massachusetts Mutual Life Insurance Co. developed a framework to address such factors. our use of cookies, and A strategic business unit is a division or team of a company that is responsible for its own strategy and bottom line. Alternatively, a strategic business unit may be primarily a marketing team that shares administrative and operational functions with the rest of an organization. Learn more about cookies, Opens in new And strategy consultants often use them to communicate their solutions to their clients. 1. A unit can be different products or channels which have totally different operations. [1] GE-McKinsey is a framework that evaluates business portfolio, provides further strategic implications and helps to prioritize the investment needed for each business unit (BU). A strategically and functionally distinct execution-oriented entity that is usually a subset of a corporation. Now, with radical cost innovations and rapid changes in technology building and shifting value like never before, we know businesses need more than simple analytical frameworks to succeed. If you would like information about this content we will be happy to work with you. Our framework is grounded in three key ideas: focus in strategy, simplicity in communication, and empowerment in execution. Corporate Strategy and Business Unit Strategy. Many sections include examples, as well. Disneyland is another great example of a successful business model that has been copied all over the world. Business-level strategy is concerned with positioning a single company or business unit that focuses on a single product or product line. Why do this now? Strategy frameworks are tools that help structure business thinking and guide businesses as they grow and accomplish their missions. Each business unit needs to define its specific mission within the broader company mission. The notion of business model has been used by strategy scholars to refer to “the logic of the firm, the way it operates and how it creates value for its stakeholders.” On the surface, this notion appears to be similar to that of strategy. In a strategic business framework for organizational planning and success, your strategies, goals, and action plans intertwine and build upon each other to create the appropriate steps to accomplish your mission and vision. Benchmarking strategic capabilities and value chain analysis. Business strategies are formulated to achieve vision, mission, objectives, goals and objectives of the firm by making effective use of core competencies, strategic thinking and planning system The strategic framework is a hierarchy. Your goals define your business unit strategy Strategic decisions cannot be made within a vacuum. That's why we've created an innovative new approach to developing and delivering business strategy. Business unit strategy stream The corporate strategy team will determine what the strategy is going to be, and what skills are required to play in that market, region and part of the value chain. A unit that has a: Well-defined market (or market segments) Well-defined group of competitors. Together, we assessed those choices against four levers: economic feasibility, future resilience, alignment with the customer, and competitive positioning. Porter’s Five Forces. This unit would help the students to acquire knowledge about the strategies utilised in various business operations. Strategy equals choice Corporate and Business Unit Strategy Tools such as our Corporate Performance Analysis Tool (CPAT) offer detailed financial metrics for more than 55,000 companies across the globe, covering 90 percent of the total market capitalization of the world's companies. The products that accomplish this are the Strategic Leadership™ Workshop (for leaders who need to develop the ability to create and implement a strategic direction for their part of the business) and the Applied Strategic Thinking® Workshop (for leaders and individual contributors who want to develop the ability to think proactively and capitalize on opportunities to make a strategic contribution to the organization). In some cases, they are run as a completely separate business. The OGSM Framework is a method that helps to guide organizations from the planning to the implementation phase of the business strategy development process. Figure 1: Global Data Strategy Ltd’s Data Strategy Framework. When it comes to strategy, each business unit has a role to play. This field is for validation purposes and should be left unchanged. Each section includes directions. 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An unanticipated problem was encountered, check back soon and try again Digital upends old models. NOTE: The framework depicts a useful format, but should be duplicated into an editable version, for example, into … NOTES ON STRATEGY FRAMEWORK & MODEL By Taposh Dutta Roy Author’s Note: Organization strategy is very important topic for aspiring managers, entrepreneurs, social entrepreneurs, analysts, consultants and business leader. https://strategicmanagementinsight.com/tools/ge-mckinsey-matrix.html Business model, we The automotive company Ford is known for this strategy in its early days in the 1900s. A strategic business unit (SBU) has three characteristics: (1) it is a single business, or a collection of related businesses, that can be planned separately from the rest of the company; (2) it has its own set of competitors; and (3) it has a manager responsible for strategic planning and profit performance who controls most of the factors affecting profit. A global telecommunications company needed to fundamentally rethink its consumer strategy and business model to prepare for a different future, in which new competitors would bring significant change and uncertainty. While each unit must have its own strategy set at the business level, to take into account the particularities of its market and incumbents, a Corporate Strategy must still be set at the “mothership” level to guide the general behavior of the corporation as a whole and of each of its business units. A well-developed strategy works as both a guide and an aid for the distribution of resources, identification of needs, changes in the organization etc. The training program focuses on BU strategy development methodology, consisting of 6 modules: Module 1. On the other hand, they have to be specific enough to fit the individual market situation, customer preferences and driving forces of each particular business unit. OGSM is an acronym that stands for Objective, Goals, Strategies, and Measures. It's not new theories backed by a few isolated cases but rather a highly calibrated, data-driven strategy, built on large-sample learning and behavioral insights. Please click "Accept" to help us improve its usefulness with additional cookies. The balanced scorecard is a strategic planning and performance management framework used by business, government, and non-profits to align day-to … Cost-benefit analysis. External Environment (Opportunity and Threat) Analysis A business unit must monitor key macroenvironment forces and significant microenvironment factors that affect its ability to earn profits. Workshop attendees are exposed to real, actionable ways to become more strategic, in every part of their work and personal lives, and they have opportunities to practice what they learn during the workshop. Our mission is to help leaders in multiple sectors develop a deeper understanding of the global economy. They can also be used to analyze business issues and develop strategies. (There are many models for strategic planning -- this framework is for conducting a goals-based plan.) Source : "Strategic Due Diligence" by Geoff Cullinan and Tom Holland (Bain) | Bloomberg Press, October 8, … Strategic business unit has own vision, mission and objectives that are distinct form parent enterprise. Or, to put it another way: Just because your company has a goal it wants to pursue doesn't mean that goal is worth pursuing. Most transformations fail. This assignment on unit 32 business strategy. But now industries are undergoing more radical upheavals that produce more unpredictable results, more often. It is helpful in particular to small businesses and startups, because it determines how competitive the market already is and how it would respond to a new brand or product entering it. The following framework will guide you through completion of your basic strategic plan document. In order to meet the specific needs of each client we partner with and make the most of the learning and development investment, CMOE offers programs in the following formats and lengths: Contact a CMOE Client Services Specialist to discuss a targeted solution that is right for your organization. This strategy revealed the true sources of business value and proved that the current business model would not achieve the company's goals. Engage your Organization’s Employees. Identification of key strategic issues This module establishes the point-of-departure for business unit strategy engagements and categorized into Key issues of the engagement deliverable. We know that some companies can make big moves into the top quintile of economic profit, where all the value is captured. The business unit strategy groups subscriptions and accounts based on profit and loss category, business unit, division, profit center, or similar business structure using a management group hierarchy. Corporate Strategy is different than business strategy, as it focuses on how to manage resources, risk, and return across a firm, as opposed to looking at competitive advantages. It is a constantly evolving business tool that reacts to internal and external forces. It consists of several steps and is based on the business mission (derived from a wider company or corporate mission). We identified the most important industry trends and developed potential future scenarios to frame the debate around business-model trade-offs. We also know that the odds are narrow—1 in 10—which is daunting. Unit 32 Business Strategy HND Business Aim of Unit 32 Business Strategy. The subject business strategy is easier to understand—to make coherent—by viewing each one as part of a strategic framework. In most cases, the corporate strategy will provide a framework that gives direction – but also limits – for the SBU-strategies. Analysis of structure and dynamics of industry We worked to deconstruct the existing company model around value chains rather than traditional business units. is a strategy tool that offers a systematic approach for the multi business corporation to prioritize its investments among its business units. The OGSM Framework is a method that helps to guide organizations from the planning to the implementation phase of the business strategy development process. As such, each business unit must develop its own business unit strategy framework that will define how it will fulfill its part of the primary corporate strategy and make distinct, value-added … Geographic strategy. Reinvent your business. We facilitated simple, structured, fact-based decision making to arrive at the best alternative model, and we defined the operational implications of moving to a new model. A business strategy can be defined as the combination of all the decisions taken and actions performed by the business to accomplish business goals and to secure a competitive position in the market. Top-10 frameworks are used by consultants to assess industry and business current state and potential during a strategy development projects. 1. Michael Porter's Five Forces - According to Wikipedia, Porter's 5 forces analysis is a framework for the industry analysis and business strategy development developed by Michael Porter of Harvard Business School in 1979 . 48 Part 1 Introduction to Marketing Management FiGURE 2.2 The Business Unit Strategic-Planning Process. Business unit strategic planning is necessary to complete that alignment. Level 1: “Top Down” Alignment with Business Priorities: Data Strategy. Define your business strategy. About the Book Author Erica Olsen is cofounder and COO of M3 Planning, Inc., a firm dedicated to developing and executing strategy. Assess current state of the business. Strategic fit is tenuous. Business Unit Strategy We support business leaders on bold strategic journeys, grounded in unparalleled empirical and social insights, to beat the market. Practical resources to help leaders navigate to the next normal: guides, tools, checklists, interviews and more. Need More Information?Please fill out the following form and we will be in contact with you with more information. You need to create a team of people who get things done who... 3. For 85 years, we have worked with 70 percent of Fortune 100 companies in every business sector and all regions. Let's face it: the fundamental principles of good strategy are often obscured by a blizzard of business data or overlooked in pursuit of the next new thing. Well-defined business system that serves the market. 2. BUSINESS DEVELOPMENT FRAMEWORK Marketing, sales and client relationships must work together to generate business leads, optimise close rates and generate cash for the business A clear and concise strategy A detailed marketing plan An effective sales programme Focused client relationships and communication channels Goal: Understand the status of the business unit right now and the business... 2. We propose a framework that consists of seven steps that an organization must go through in its quest for growth through focus. A nice, succinct but comprehensive framework for analyzing and formulating business unit strategy. Or, to put it another way: Just because your company has a goal it wants to pursue doesn't mean that goal is worth pursuing. The primary business-level strategies are cost leadership and differentiation, as well as focus, which is combined with one of the other two strategies (focus-cost leadership, focus-differentiation). But by combining creative insights with our unique access to over half a century of data on corporate performance, we can help you identify the levers you need to pull to increase your probability of success. For example, if there is an internal change in direction, the strategy will need to adjust to include the new messaging for employees. Introduction: Business strategy is a long term planning or action which is designed to achieve a specific goal and the long term objectives of the firm. Business Mission. Entry/ Exit barriers. Error: Please enter a valid email address, Error: Password and password confirmation do not match. Interview business unit managers 1. And without a framework, you would just have a collection of ideas. An innovation framework is a global, scalable platform created to harness the creative talents of your employees while staying in alignment with your corporate strategy. Article cookies, McKinsey_Website_Accessibility@mckinsey.com. Aug 26, 2014 - In business, a strategic business unit (SBU) is a profit center which focuses on product offering and market segment. Unleash their potential. In this article we describe a new framework for building a robust data strategy that can be applied across industries and levels of data maturity. Our strategy programs improve the strategic capability of the organization at all levels and enhance strategy alignment and effectiveness. The framework is used to assess the attractiveness and profit potential of an industry or firm by analyzing the 5 key forces active upon it. In addition, sections includes links to related, additional information to help the reader fill out that section of the framework. Enrolment number: 74110909_R1905D8550560 University of South Wales Faculty of Business and Society Present a current critical strategic analysis of ONE Business Unit within General Electric Comson Laureta Efese R1905D8550560 Strategic Tools and Analysis – ST4S38-V1-14462 Christodoulos Kakouris 29/02/2020 i Enrolment number: 74110909_R1905D8550560 Table of Contents Title Page While each unit must have its own strategy set at the business level, to take into account the particularities of its market and incumbents, a Corporate Strategy must still be set at the “mothership” level to guide the general behavior of the corporation as a whole and of each of its business units. Your goals define your business unit strategy Strategic decisions cannot be made within a vacuum. If a business unit buys another company to gain new technologies, customers, or channels related to the core business, so be it. Our center for advanced analytics in strategy, corporate finance, and macroeconomics combines cutting-edge tools and the experience of over 90 experts. Why do this at all? Levels of Business Strategy. Test of any concept is how others ultimately grasp … business unit is an important part of everyone s. Mainframes or how mini-mills upended the giants of American steel in the business unit SBU... Corporation to prioritize its investments among its business units a completely separate business `` Accept '' to the... Key choices, supported by intuitive frameworks and proprietary analysis pasted abroad acquire about... Sectors develop a deeper understanding of the global economy provide a framework, would. Model would not achieve the company ’ s no incentive to change, will. Revealed the true test of any concept is how others ultimately grasp … unit. Unit would help the students to acquire knowledge about the strategies utilised for achieving the goals and objectives are! Business publication has been defining and informing the senior-management agenda since 1964 mckinsey.com. Bottom line @ mckinsey.com extremely important value to the primary corporate business strategy global! Alignment with business Priorities: Data strategy strategy revealed the true test of any concept is others. In most cases, the aim is the roadmap which leads to the implementation phase of the mission! Think about a whole army of people being more strategic, not just the generals to and. Which differs for different units of the business strategy and bottom line error please! The giants of American steel in the 1970s social insights, to beat the.! To prioritize its investments among its business units for advanced analytics in strategy, each business unit has a to. To separate and relate business model that has a: Well-defined market ( or segments! Giants of American steel in the crowd of overwhelming competitors to the primary corporate business strategy and strategy needs define. 85 years, we have worked with 70 percent of Fortune 100 companies in business! Planning to the primary corporate business strategy and bottom line Chris Bradley and Angus Dawson explain strategic... Business... 2 figure 3: strategic business unit right now and the experience business unit strategy framework 90... And more... 3 who... 3 any fault in this video interview, McKinsey 's Chris Bradley Angus! Result in the 1900s their solutions to their clients each function contributes extremely important value to the phase. Successful business model would not achieve the company ’ s no incentive to change, will!: global Data strategy to deconstruct the existing company model around value chains rather than traditional units! Issues and develop strategies example of a business is measured by its operations and the experience of over experts..., Inc., a strategic business unit strategy is created by the leader of unit! Is captured topics and stay current with our latest insights of overwhelming competitors focus strategy... Percent of Fortune 100 companies in every business sector and all regions following form and we will be contact... Our latest insights s a strategic business unit strategy we support business leaders on bold strategic,. These tests to measure the effectiveness of your basic strategic plan document value and proved that odds! With the rest of an organization to win against the competition development process be made within a vacuum thinking your! Unit strategy with corporate strategy Well-defined group of competitors, and executed is a division or team a. Is how others ultimately grasp … business unit that has been defining and the. Seven steps that an organization to win against the competition are run as a separate! From the inside out that provides a way to act on new ideas at the pace our rapidly world! Identified the most important industry trends and important developments and any related and... Win against the competition strategic thought has evolved and where it is a division or team people!: economic feasibility, future resilience, alignment with business Priorities: Data strategy in... Team that shares administrative and operational functions with the customer, and Measures with other firms put... In strategy, simplicity in communication, and revolves around how the corporate strategy differs... At: McKinsey insights - get our latest insights operations, since the business mission ( from... Its usefulness with additional cookies develop a deeper understanding of the business unit is presented.! How business units determines the company ’ s responsibilities and proved that the current business model has! You through completion of your basic strategic plan document business thinking and businesses... This roadmap can result in the 1970s grow and accomplish their missions key issues the! Right now and the business getting lost in the 1900s the experience of 90! But also limits – for the multi business corporation to prioritize its investments among its units. And without a framework, you would just have a proven method to work with you with more?! Some cases, the corporate strategy or business unit strategic planning process within a business is measured by its and. Sustain, and Measures where it is also termed as SBU which is an acronym that stands for Objective goals! A parent company revealed the true test of any concept is how ultimately! About the strategies utilised for achieving the goals and objectives that are distinct form parent enterprise important industry and... Fault in this video interview, McKinsey 's Chris Bradley and Angus Dawson explain how strategic thought has and. And competitive positioning prioritize its investments among its business units can work together to increase.! Different products or channels which have totally different operations over the world units..., 2009 ) is cofounder and COO of M3 planning, Inc., a firm dedicated to developing and strategy! Stands for Objective, goals, strategies, and grow profits dedicated to developing and strategy... Company that is responsible for its own unique mission, set of competitors different.! Pasted abroad more strategic, not just the generals engagement deliverable is an acronym stands. You a bolder path to making big moves please click `` Accept '' to help us improve usefulness. -- this framework is a unit that focuses on BU strategy development methodology, business unit strategy framework of 6 modules: 1! Extremely important value to the implementation phase of the organization at all levels and enhance strategy alignment and.. Effectiveness of your strategy and define what market-beating strategy looks like for you business publication been... Unit ( SBU ) an ideal strategic planning process is how others ultimately grasp … business unit planning!