Let us examine the implications of each of the three generic strategies. Huawai entered the market as an unknown low-cost mobile technology brand. This involves a powerful brand loyalty of the customers to the product. The premise is that the needs of the group can be better serviced by focusing entirely on it. "The three most important words in differentiating your brand: focus, focus and focus." These are: i) cost leadership strategy, ii) differentiation strategy, and iii) focus strategy. They know their brands are more -- way more -- than just a sleek logo or a cool website. This differentiation strategy focused on producing high quality products at a low-cost to the consumer.. Offering their customers a low-cost alternative to Samsung and Apple helped them to carve out a position in the mind of their audience and establish themselves in the industry. They never say "that's how we've always done it." • Some firms using a focused differentiation strategy concentrate their efforts on a particular sales channel, such as selling over the Internet only. Porter's generic strategies, as they are called, included three components: cost leadership, differentiation and focus. The winning entry would be the template for a new limited edition Starbucks cup. While its products had to be competitive, their differentiation strategy needed to focus on customer intimacy. Today's winning brands aren't playing it safe. Focused Differentiation strategy • A focused differentiation strategy requires offering unique features that fulfill the demands of a narrow market. Focus Strategy The focus strategy concentrates on a narrow segment and within that segment attempts to achieve either a cost advantage or differentiation. Business-Level Strategy theory states that there are essentially three strategies you as an organization can use to win in the marketplace: cost leadership, focus, or differentiation. It is in the context of the overall generic strategy which a firm may be pursuing that strategic options may be usefully considered. sustainable competitive advantage. A less obvious example of a business using an integrated cost leadership and differentiation strategy is most product branding. This lesson deals with the last of the three, focus strategy. Differentiation Focus . Zara is a phenomenon in the textile industry; it was a start-up in Spain and gradually has evolved to be today a very successful leader quoted company in its industry. When an organization is providing its product to the market using the differentiation focus, they select a niche market and provide a unique product to that market. Differentiation strategy examples … Starbucks Another great example of user-generated content, Starbucks’ White Cup Contest launched in April 2014. Example 2: Zara — Focused Differentiation Strategy. -Marty Neumeier. Whereas low cost and differentiation strategies are aimed at achieving their objective industry wide, focus is build around serving a particular target or niche extremely well. Try the ones that best apply to you, depending on factors such as student age. To help create lessons that engage and resonate with a diverse classroom, below are 20 differentiated instruction strategies and examples. Available in a condensed and printable list for your desk, you can use 16 in most classes and the last four for math lessons. Here customers across the country were asked to doodle on their Starbucks cups and submit pictures as entries. Focused differentiation strategy; Focused low-cost strategy; Here is the explanation of both types with examples: Focused Differentiation Strategy. 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